How To Create an Online Newsletter For Your Company

If you want to build a profitable company you need to build a relationship with your customers. One of the best ways to do this is to create an online newsletter. It takes much less time than a print newsletter and is easier to deliver. If you use the right tools you can even schedule it to be sent ahead of time leaving you free to work on other aspects of your business.

Steps To Create an Online Newsletter For Your Company

1. Purpose

Don't create a newsletter just because you've been told it's a good idea. Think deeply about its purpose. For example the purpose may be to stay in touch with your contacts, generate new leads, make repetitive sales or help customers stay abreast of the latest developments.

2. Commitment

Unless there is a commitment to create and regularly deliver a newsletter you'll be wasting your time and it won't be successful. Make a commitment how often you wish to send your newsletter and how you will market it to generate subscribers.

3. E-mail marketing software

Sign up for an online e-mail marketing company to deliver your newsletters. This will enable you to send your company newsletter from anywhere at any time as long as you have an Internet connection. Look for features which include:

Prescheduled delivery HTML templates Unlimited subscribers Unlimited auto responders 99% delivery rate Tracking Reliable customer service

4. Create content

Make sure you include content your subscribers find valuable otherwise they will unsubscribe. Include well-written articles, latest news, product developments, sale announcements and tips for building and marketing their business. If you get stuck for ideas visit the top article directories to find an article in your niche. Make sure you give credit to the author by including his resource box at the end of the article.

5. Format content

Use the HTML templates included with your e-mail marketing software to create a professional looking newsletter. If your service does not allow this just send a text-based newsletter. Keep in mind not all e-mail software your clients use will correctly display your HTML newsletter. If you have the option, create and send your newsletter in both HTML and text based formats.

6. Delivery

Make a commitment to deliver your newsletter on a regular schedule. For example send it every week or bi-weekly so your subscribers know when to expect it. To avoid the pressure of creating a new newsletter every week or 2 weeks, write several of them ahead of time then preschedule them to be automatically delivered using your email marketing software.

7. List building

Building your list is a continuous process. The larger your list the more money you'll make. Place a sign-up form on your list building page that includes name and e-mail address fields. Your e-mail company will provide the HTML code for you to copy and paste into your web page. To motivate visitors to subscribe offer a free download such as a free report, video or software.

Here are some ways to drive traffic to your list building page:

add your opt-in form to every page of your website or blog article marketing video marketing joint ventures search engine marketing ezine advertising pay-per-click advertising

If you follow these 7 steps you'll create an online newsletter which will be the pride of your company because you're building customer relationships that will last a lifetime.

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How to Chose the Right Auto-Responder for Your Business: Paid Vs Free

As your business grows so do your need to deliver great customer service in the most efficient way. Here is where the auto-responder comes in, it will help automate your business and free your time up to do other important things in your business.

The number one question I get often about auto-responders is which service to use a paid service or a free service. It all depends on your business size and needs.

When I first started my online business I started with a free service that my hosting service included in addition you can also purchase auto-responder software for cheap money and run it on your own server.

However if your goal is to build a list a.k.a. database then I suggest you subscribe to a monthly service with a proven track record. Email marketing services such as AWeber and Constant Contact are my top two picks for auto-responders. The best part of having a paid service is that you can track your delivery rate as well as how successful your click through rate was.

In addition with a paid service you have a support team ready to help you as well as how to videos that helps you understand how to set up your auto-responder as well as how to run the most effective email marketing campaigns.

Using a paid service also helps build trust from your customers, and better yet helps you and your business to adhere to the CAN SPAM act for not spamming your customers and potential prospects. The paid services have your subscribers double opt-in to your emails.

Nevertheless take your time and do the research only you know what is best for your business, and your budget.

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Email Automation - 3 Ways To Automate Email Marketing Using Autoresponders

Do you spend a lot of time replying to e-mails?

Do you follow-up on your customers?

Are you tracking your success?

If you are solo entrepreneur running an online business you need to do a lot of activities yourself because you can't afford to hire staff or don't want to. One of these activities is e-mail marketing. If you're not building a list and marketing your products to this list you're leaving a lot of money on the table. E-mail automation can be accomplished using autoresponders. They allow you to automate list building, customer follow-up and track how many people open your e-mails and/or click on your links.

3 Ways Autoresponders Help With Email Automation

1. List building

Most professional autoresponder services provide the HTML code to place on your website or squeeze page. A squeeze page consists of a sign-up form, a free offer and several bullet points outlining the benefits of signing up to receive the offer. Typically there will be no other links on the squeeze page so the reader does not get distracted by clicking elsewhere on the page. You want them to focus on one thing and that is to fill in and submit the form so you can capture their contact information and store it in the autoresponder database. Your number of subscribers will increase in proportion to the amount of traffic you drive to your squeeze page. If you do this frequently and consistently you'll build a large list over time.

2. Follow-up marketing

More sales are generated in the follow-up process than those prospects who only get exposed to your product once. Prospects easily get distracted and soon forget about your free offer. To cut through all their distractions you need to send them a series of e-mail reminders using autoresponders. If they are reminded to check out your product every couple of days for several weeks you have a better chance of making a sale than if they only saw it one time. Make sure you don't just pitch your product in every e-mail but include great content. The more informed they are about your product the better your chances of making a sale.

3. Monitoring your success

If you don't know how many people are reading your newsletters or clicking on the links in your content you won't know if you're making progress. For example if you have a list of 5000 subscribers and only 1% read your newsletter it means you're only reaching 50 people. Test and track different components of your e-mail marketing system to improve your readership. When setting up your HTML e-mail templates for your newsletters make sure you enable tracking before sending them out.

Autoresponders are like having virtual employees who work 24 hours a day, 7 days a week without complaining how hard they have to work.

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Internet Marketing Tips For Your Business - Automatic Follow-Up Systems For Business Customers

Today, automatic follow-up systems are essential when advertising or marketing online for your business.

An automatic follow-up system is composed of e-mail, mobile text messages, voice-mail messages, direct mail -- postcards, sales letters, or gifts.

This automatic follow-up system is the preferred marketing system for most businesses today for these reasons:

It is automated so that the prospects you are trying to reach are actually contacted and not forgotten. The system can be set up to deliver messages in advance for many months into the future. Prospects can receive and interact with the system messages at their own convenience. You can repeat a particular promotional message over time so that the prospect can grasp and appreciate the information more fully that you are sending to them. With the system they are more likely to buy from you since you are communicating with them on their terms.

Mobile Text Messages

communication and is going toward mobile interaction more and more with the advent of the increasing number of mobile phones. This is one device that people usually have within 3 feet of them at all times. Therefore they are ready to communicate with these devices and your messages to a greater extent of time.

Text messages are usually read far more readily than e-mail messages today. Another form of communication superior to text may be forthcoming in the future, but for now text has seemed to become the most popular and convenient form of communication.

E-mail

E-mail is a preferred method of communication when the message is somewhat lengthy and too long for text messages. Here's the trick with this. You can text a prospect a message that you have e-mailed them something important that is valuable and of interest to them. This will remind them to check their e-mail and see your message.

Sending both a text and e-mail message appears give you the best chance to get your message across to your prospects.

Voice-Mail

The best form of voice-mail is one that goes directly to the phone voice-mail without the phone ringing. This allows the prospect to hear the voice-mail message at their convenience without disturbing them when the phone rings. Most people don't want to be interrupted when they're busy doing something else than answering a phone. I think everyone can relate to this!

Direct Mail

The best ways to use direct mail -- whether you are sending a postcard, a letter, or gift - is to send it after you have already made contact with the prospect. You may have made contact with this prospect by these earlier methods noted in this article such as e-mail, mobile text messages, or voice-mail. Direct-mail usually more expensive to send. So it is always better when the prospect has had contact with you previously and they are more likely to readily accept your direct-mail communication when you send it.

The important thing is that you periodically let your prospects know who you are, where you are, and what you have to offer that would be of value to them. When you send messages to your prospects in this way they will appreciate it, and they will eventually buy from you.

And don't forget about those valuable referrals that they can give you once they become satisfied customers. Then of course, you would send messages to these referrals and turn these referrals into eventual customers as well.

For more ways Internet marketing can make your business or practice grow, see the resource box at the bottom of this article to get more information. Finally, the internet marketing scene is constantly changing - so what worked in the past may not work well now. To get the most up to date information on the best way to advertise and market your business, see the resource box at the bottom of this article.

Thank You Business Owners, Brian B. Dawson

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Autoresponder Monthly Fees - How to Easily Cover Your Monthly Costs

So you decided you need a web-based autoresponder to build an e-mail list and send automated follow-up messages to your customers. After doing some research you realize you have to pay a monthly fee for this service and the costs increase as your list grows.

How are you going to cover your autoresponder fees?

Here are 5 ways to cover your autoresponder monthly fees

1. Affiliate program

Most of the popular web-based autoresponder services such as Aweber, GetResponse, ConstantContact have an affiliate program you can sign up for. You will earn approximately 30% recurring commissions for every affiliate you sign-up. You only need a few people to cover your monthly autoresponder costs.

Alternatively research the market place at ClickBank to select an affiliate program you wish to promote. Find a recurring commission program that pays you every month.

2. Create a product

If you've already written a number of articles or blog posts on a particular subject bundle them together to create a short report to sell for $7.00. Create a landing page that outlines all the benefits of receiving your report and include a payment button. Write a series of articles that includes a link to your landing page in the resource box. Submit your articles to the top article directories and ezine publishers in your niche. If an ezine publisher with 10,000 subscribers picks up your article you'll make more than enough money to cover your monthly autoresponder fees.

3. AdSense advertising

These are Google ads you often see displayed at the top, left, right or bottom of websites. If you already have a well-established website or blog consider adding AdSense Ads to your pages. Any time a visitor clicks on one of your ads you get paid. It may only be a few pennies per ad however if you multiply that by the number of pages on your website it will cover your monthly autoresponder costs. AdSense income will increase in proportion to the number of pages you add to your website.

4. Offer a service

If you have skills that are in demand setup a web page that illustrates your skills. For example my skills include website design, search engine optimization, article marketing, e-mail marketing and web hosting. I charge a monthly fee for maintaining a client's website or hosting their web pages. One client easily covers my monthly autoresponder costs.

5. Create a newsletter

Since you already signed up for an autoresponder you will be building a list of subscribers. Start a newsletter right away and use it to sell your own or affiliate products. After you've built a list of 1000 subscribers offer advertising in your newsletter. Use your autoresponder to follow-up on prospects by "drip feeding" them information and selling your own or affiliate products.

If you use one or all of these methods you'll easily cover your monthly autoresponder fees.

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Aweber - How to Leverage Your Time and Efforts Using Email Autoresponder

Importance of following up with your customers and prospects cannot be stress enough. It is a well known fact that not many visitors to your site would buy your product or service first time they see it. People need to see your offer 4-7 times before buying. Opt-in email marketing can solve this problem and email autorespnder helps you to leverage your time and efforts.

Opt-in form

With Aweber it is so easy to create an opt-in form: choose a template, edit, save and it is ready to go. You just copy and paste a code of a form you created in a place you like. Your website, blog or a lead capture page are all a good places for such form. Every time somebody fills an opt-in form they directed to a website of your choice and follow-up messages automatically sent to your subscribers no matter what time of a day it is.

Follow-up email series

Follow-up email series give you a chance to put your offer in front of your prospects and customers as many times as you like. By treating your list with respect and care you can build a good relationship with your followers.

Best part of using email autoresponder is automation. You have to write follow-up emails and save it. You set mailing time-every other day or once a week for example and Aweber will do the rest. With a job done once, each and every subscriber on your list will received emails even if you are on holidays. This is a beauty and a power of leveraging your time and efforts.

Broadcast messages

If you like to send a special offer, share some news, send a gift to your whole list or fragment of it you can do it easily. Write your message, chose time of mailing and you can send it to hundreds or even thousand subscribers with a single click. You could track results of your mailing with email analytics: open up rates, number of clicks...

Newsletter

Offering a subscription to your blog newsletter is another way to grow your list and build a relationship with your subscribers. You can send it weekly, monthly or every time you write a new post on your blog.

Email marketing is a very powerful way to build and run your online business. Communication is very important for any company especially internet based one. With autoresponders you can easily leverage your time and efforts, so you are free do much more important things such as creating contents for your website, training, self development, family or holidays...

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