People face many challenges when it comes to Internet marketing. Some challenges do not come about as a result of life or death type choices, however sometimes choosing blindly can definitely make your life harder in the long run. One such challenge is choosing the best autoresponder for your network marketing Internet business.
The features offered by email autoresponder providers are similar but choosing the best autoresponder should not depend on getting the most features but rather on carefully selecting a service that offers benefits to you specifically.
What should you do to choose the best autoresponder?
The answer is to know what your outcome is. Making choices is easy when you know what you want to do. Choosing the best email autoresponder is no different to choosing any other service.
The following are 5 tips for asking questions that will help you to make the best choice:
1. Am I aiming to have as big a list of subscribers as possible or not?
Why is this important? Because service providers often have an escalating price structure for the more subscribers you have on your list.
What this means is you start paying an attractive fee for the service but as you grow your list so you end up paying a lot more money. I am sure having as many subscribers on your list is one of your goals so check the pricing structure carefully.
There are smaller providers, just as effective as the bigger players who offer an unlimited amount of subscribers for the same base price.
2. Am I wanting to have as many lists as possible?
The main thinking behind this is that you will probably want to have different groups of subscribers in your email autoresponder, depending on who you are targeting.
You may for instance want separate email lists for your primary company, the opt in on your blog etc. Also you may want to diversify into other business areas and want lists for these so that you can market to them.
Just as some providers limit the number of subscribers you can have on a list, so they also limit the number of lists you can use unless you are willing to upgrade your account and pay more money.
If this is important to you, then make sure you choose an email autoresponder that allows an unlimited number of lists.
3. Do I want to make as much money as I can by promoting my email autoresponder provider?
This is very important because some providers only pay up to two levels deep while others will pay up to eight levels down.
What this means is you get paid for people you have recommended the service to and who have continued to recommend the service on, up to eight people down the line. You will make more residual income this way than being an affiliate of a two tier system.
4. Do I want to know how successful my email marketing campaign is?
Frankly there is not much point in emailing people and just hoping for the best. Here are two reasons why this is a good idea:
Firstly you want to track your open rates. This will allow you to see exactly how your email marketing messages are performing. You'll be able to see exactly how many of your messages are actually being opened by your subscribers.
Secondly, you want to be able to track your click-through rates. You need the email autoresponder provider to have powerful AdTracking technology, which can track the effectiveness of each letter in your email marketing campaign.
In addition, this same technology can track any online advertising. This way you'll know which ads are producing subscribers and even more important, which letters are converting those subscribers to customers.
5. Is it possible that I may need customer support from my email autoresponder provider?
Why is this important? When working with technology especially if you are not very tech savvy, you will probably need help in the future with challenges that arise.
I would suggest that you make sure the provider you use offers unlimited free customer support. You want a support team that is always available to help you with questions about your new autoresonder. This must be in addition to them offering free video training to see exactly how to set up your email autoresponder.
Carefully follow the 5 tips above and you can expect to narrow down your results considerably when choosing the best autoresponder. Your choice then will result in having all the joys, benefits and fruits that these good results bring you. When you ignore them, best prepare yourself for worse results than those you might otherwise achieve.
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